We worked closely with JPD to understand their vision and values, and developed a brand identity that reflects their expertise in the retail industry. We started by creating a logo that is clean, modern and powerful, with a bold font and a graphic element that represents the idea of shop-fitting. We then extended the brand identity to business cards, using a minimalistic design that puts the focus on the logo and important contact information. We also selected a color palette that is sophisticated and elegant, with a combination of black and white, and a touch of gold to represent luxury and quality.
Design a modern, powerful and sophisticated brand identity for JPD
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